One of our mentors said there are three parts of a business life, well-lived: learn, earn, and return. Learn your craft, earn a living, and return what you know to those who follow. We believe life is a learning experience and we've benefitted from the insight of others. Through What I Wish I Knew, we highlight the voices of people with great stories to tell and valuable lessons to share.

Mike Irwin is an advisor, board member, business strategist, entrepreneur, and writer. He served as global head of strategy, chief financial officer, and VP marketing at WD-40 and on boards of for-profit and nonprofit organizations. Through Bottle Rocket Advisors, he helps clients grow revenue, improve profitability, and scale-up. He is board chair of Kitchens For Good and served as executive chair of the board of directors of Kano Laboratories, an industrial products company. Simon Daw is a global commercial, innovation, and marketing expert. He's scaled B2B and B2C businesses across Europe and internationally, serving in commercial marketing leadership roles with Bel Fromageries, Kimberly-Clark, Tate & Lyle, WD-40, and Whitbread. He guides clients in developing competitive advantage and achieving step-change profitable growth.

Mike and Simon are each available for advisory, board, consulting or mentoring roles. Contact Us