The Culture and Community of Sport with USA Surfing CEO Brandon Lowery

Brandon Lowery was a professional athlete...but not in the sports he loved most. While he leaned into skate, snow, and surf, Brandon's athletic ability aimed him toward a professional soccer life in Europe. A crash ended his soccer career and left him wheelchair bound for two years.

Brandon Lowery was a professional athlete…but not in the sports he loved most. While he leaned toward the boards of skate, snow, and surf, Brandon’s athletic ability aimed him toward a professional soccer life in Europe. A crash ended his soccer career and left him wheelchair bound for two years. His experiences as a traditional sport athlete inspired him to bring the same standards, opportunities, and audiences to action sports. Brandon is CEO of USA Surfing, the national federation for the sport in the US. As president of the Global Action Sports Foundation, Brandon works to advance the support of action sports. He also develops private equity ventures, mixed-use real estate, and community programs. He serves on the Australian committee of One Young World, a global youth leadership summit, and on the board of San Diego Sport Innovators, a sports and active lifestyle industry group. He’s also a global ambassador for apparel brand, Lululemon.  

In this episode of What I Wish I Knew with Mike Irwin & Simon Daw, Brandon talks about the lessons of culture and community he learned from sports and travel, the value of listening to understand others, and overcoming belief systems.

 Brandon grew up in Banner Elk, North Carolina. He played college soccer at Wofford where he was also a triple major. He went on to play professional soccer in France and England. Following his soccer career, he moved to Australia where he started a private equity firm and built support for action sport as well as young leaders.

Connect with Brandon: LinkedIn // Global Action Sports Foundation // USA Surfing

#actionsports #sportscommunity #sportsculture #leadershiplessons #purposedrivenlife #whatiwishiknew

Video Highlights: Global Action Sports Leader Brandon Lowery

"Traditional sports are about performance. Action sports are about culture."
"I try to balance what's important, urgent, and valuable."
"Developing countries are all about community because it's so important. Action sports are like that too."
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